Successful interfaces don’t happen by chance. When they’re clear, intuitive, and precise, people don’t just use them they enjoy coming back to them.
Making that happen is my specialty!
Whether you’re building from scratch, fixing what’s broken, or leveling up, let’s find the right way forward.
Worked with
Entrepreneurs, freelance product/project managers, UX Studios, mid-sized companies, large enterprises/international corporations...
UX Partnership to Build It Right
Design from a strong foundation
clarity, hierarchy, and scalable information architecture. Whether it’s a B2B dashboard, dev tool, or healthtech product - we’ll define what matters, map the system, and get your product ready for confident development.
Just Need a Bit of Expert Input?
Book a consulting package
a few sharp, high-impact sessions that help you avoid UX pitfalls and make the right calls early.
If you’re building a complex system from scratch
Feature rollout coming up?
Inject senior UX into your next sprint.
I’ll join your team to accelerate decisions, reduce confusion, and craft user flows that convert. You’ll get wireframes, user journeys, and clarity.
Scale Your Component Library
Without giving up on the road map
With ongoing expert support I’ll help your team define UX standards, improve handoff, and turn chaos into a mature design system that works across products.
Big Shift Ahead? Don’t Go It Alone
Redesign coming up? Tech change?
Bring me in early to map the system, align the team, and de-risk the shift.
UX for eCommerce Sites?
Not all UX is system UX. I've got you.
From homepage to checkout - I’ll streamline the experience and help you turn more visits into revenue.
UX Strategy for Marketing & Content Sites
It's true
Need a landing page, a product website, or marketing visuals that actually convert? Let’s design with intent.
Medical Device or Healthtech?
My fevorite - even if you have the hardest regaultions.
Let’s improve how people experience your interface — patients, clinicians, or technicians. I specialize in making complex systems feel calm, safe, and usable.
I love taking complex systems and turning them into experiences that are clear, intuitive, and precise.
My motto? No software is too complex.
Over the years, I’ve worked with a wide range of systems and teams. The deeper I got, the more I realized how much clarity, logic, and a solid user experience can change everything—for users, for teams, and for the business itself.
In the end, our goal is to turn your system into a tool that people not only manage to use, but actually enjoy using—and work more efficiently with.
Testimonials
Lee Yaacov,
Head of Design in Frontegg
"Anna joined us as a freelance designer to enhance product design. From the first moment Anna impressed us with her ability to understand the complexity of the product and to provide us with in-depth market research that definitely gave us all a good start to the project…"
Aaron Taylor
Product manager, Frontegg
"… The product we built together wasn't simple and required plenty of prior knowledge about Frontegg. But within a very short time, Anna had completely grasped all of the concepts and was producing high quality wireframes (and later pixel-perfect designs). I highly recommend working with Anna on product design/UX, even for projects you think only internal designers can handle."
Alex Ritvin
Design Manager, Brainsway
"…With a deep understanding of both user experience and technical aspects, Anna creates intuitive and scalable interfaces by leveraging object-oriented principles. Her attention to detail and research-driven approach consistently deliver designs that exceed expectations … Her expertise, dedication, and ability to bridge user needs and technical requirements make her an invaluable asset to any organization."
According to clients feedback you will get
Good vibes
Yes, we work hard, but always in a good vibe. I stay attuned to your needs, open to new ideas, and bring a calm, productive energy to the process.
In-depth research
I don’t settle for surface-level knowledge. I invest time and ask the right questions to understand your product, your users, and your competitors.
Quality UX Solutions
No one-size-fits-all.
I design solutions that are uniquely tailored, to your users, your product, and your business goals.
The relationship between Product and UX directly affects the quality of what we build, but it’s not always easy to bridge the gap. The podcast is about the push and pull between product managers, designers, and researchers.
Each episode explores real-life stories of collaboration: Who leads, and when should you let go? What happens when the team is distributed, distracted, or stuck? How can we build trust and ship faster through better communication?
'The Swing' My podcast about communication between product and UX.
Want a sharp eye on your product?
Let’s talk.
Clients bring me in when:
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The product and UX teams speak different languages
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The design system is growing faster than the structure behind it
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The flow is almost there, but not quite clicking
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They want someone who doesn’t just polish screens, but untangles complexity
A lot can be done well remotely over Zoom.
But if you’re located near a train station, nothing will stop me from coming to you once every week or two. 🙂